Visual design of website and Archetype Icons: CultureTalk is an archetypal survey tool focused on individual and company culture through archetypes. These are a symbol, theme, setting, or character type that recurs in different times and places in myth, literature, and rituals so frequently as to suggest that it embodies essential elements of ‘universal’ human experience. Archetypes are incredibly valuable in improving company culture, branding, marketing, hiring, etc.

The CultureTalk website is fully responsive and incorporates an e-commerce platform. The goal of the site is to educate users about archetypes and the benefits regarding individual and company culture.

I worked on creating a unified icon system for the12 unique archetypes CulturTalk utilizes in its culture assessment. Drawing inspiration from the infinity symbol, I wanted to create the feeling of no beginning and no end, as an archetype is an integral part of human behavior. Using one continual line to draw each form represents infinity and unity with the archetype.